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Planning a Professional Fitness Shoot?

April 15, 2018



If your'e a professional trainer? It's important that you portray a professional image to attract clients. Sure your selfies make get a few likes on instagram, but are you setting yourself apart from the rest of your competition? A professional photoshoot will set you apart from the competition and show your clients that you take your business seriously.


Step 1. When you decide to book a professional photoshoot it is a good idea to give your photographer some idea of what you want! Go online and search fitness photography and find what style of image you would like to represent you and your brand. Whether it be sweaty and gritty or bright and summery lifestyle shots, download the images and keep them in a folder to show your photographer.


Step 2. Sit down and think about what you are going to do with these images? Are they for specific pages on your website? Do you need sequences of different exercises? The more specific you can be, the better. Make a list of these images so you can tick them off through the shoot and make sure you get the most out of your shoot. 


Step 3. Work out what outfits you would like to wear? Try and change your outfit for each different shot on your list, that way you won't look the same and it won't look like it's all been shot on the same day. Try and pick clothes that are clean and bright, but not too busy. 

 Step 4. Decide on a location, if it's outdoors? Try and pick somewhere that has a variation for different shots. For example an outdoor gym in a park or near the beach gives multiple possibilities for different backgrounds. If you can get permission to shoot inside a gym? Organise it, so it's during a quiet time so you can try and avoid getting other people in the background and you don't need to worry about lighting equipment getting in peoples way.

 Step 5. Whilst you can try and plan things down to the minute, be prepared to go off schedule. Sometimes, especially shooting outdoors, things will change and opportunities may present themselves. The light may change, or the photographer may see something that will make a really cool image? Go with it, more often than not, these unplanned opportunities make the best images.


Step 6. Don't forget to get a nice collection of close ups, hands gripping the bars, tying up your laces etc. You may write an article for a blog or magazine and need a nice portrait or some filler images to go with the article.

 Step 7. Have fun! Doing your first shoot can be a bit daunting and you may not feel comfortable. Don't stress if things aren't working straight away, sometimes you just need to find your groove and then all of a sudden things will just start working.

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Stephen John Walton Photography,Sydney Australia, 0438 888 133, stephen@sjwphotography.com.au

Freelance commercial, portraits, sports and fitness photography

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